The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.
It is the only one-of-its-kind in the region with Blue Ocean Strategy specialisation that will lead to two awards – an MBA and a Blue Ocean Strategy Practitioner Certification.